Qatar National Bank (QNB) Group, the largest financial institution in the Middle East and Africa, has appointed renowned actor Ahmed Helmy as its newest brand ambassador. This strategic move aligns with the Group’s core values of innovation and excellence, which are reflected in its brand identity. Ahmed Helmy, known for his influential artistic contributions and humanitarian efforts, embodies the ideals that QNB Group aims to promote in its branding initiatives.
In his new role as brand ambassador, Ahmed Helmy will play a crucial part in enhancing the bank’s image as a leading financial institution known for its exceptional customer service. By leveraging his widespread popularity and positive reputation, Ahmed will help attract a new customer demographic, reinforce the Group’s vision and values, and foster stronger relationships with existing clientele.
Heba Ali Al Tamimi, Senior Executive Vice President of QNB Group Communications, expressed enthusiasm about the collaboration with Ahmed Helmy, citing his outstanding career as a perfect fit for representing the brand. This partnership is expected to further solidify QNB Group’s commitment to delivering innovative solutions and services, positioning the bank as a trusted financial partner dedicated to making a positive impact in the communities it serves.
The appointment of Ahmed Helmy as the brand ambassador underscores the shared values between the actor and QNB Group, both entities known for upholding high standards of innovation, excellence, and success. Currently holding the title of the most valuable bank brand in the Middle East and Africa, QNB Group operates across 28 countries on three continents, offering a wide range of advanced financial products and services through its extensive network of employees and physical locations.
By joining forces with Ahmed Helmy, QNB Group aims to enhance its brand visibility, attract a wider audience, and strengthen its position as a premier financial institution in the region. With a focus on innovation and customer-centric approach, the bank remains committed to providing top-tier services while actively contributing to the betterment of society and the communities it serves.