Larry Tanenbaum, an avid sports enthusiast who grew up surrounded by the sounds of Formula 1 engines and the accomplishments of Ronaldinho, has officially taken ownership of AS Saint-Étienne (ASSE) following its acquisition by the Canadian group Kilmer Sports. With the club’s return to Ligue 1 also confirmed, Ivan Gazidis steps into the role of president alongside Tanenbaum’s ownership. The Canadian businessman is wasting no time in expressing his ambitious plans for the Verts.
The acquisition marks a new era for ASSE, as the club announced its sale to Kilmer Sports following the official confirmation of their promotion to Ligue 1. Larry Tanenbaum now assumes ownership of the club, with a clear display of his aspirations for the Forez-based team. The transition signifies a significant shift in the club’s leadership and direction, setting the stage for a promising future under new ownership.
In a statement addressing the acquisition, Tanenbaum emphasized the importance of community within AS Saint-Étienne, highlighting the club’s integral role in the city and region. Expressing excitement about joining the Saint-Étienne community, Tanenbaum looks forward to supporting the Verts in Ligue 1 next season alongside an anticipated influx of 40 million new Canadian fans. The statement reflects Tanenbaum’s commitment to investing in the club’s legacy and engaging with its passionate fan base.
As the newly appointed president, Ivan Gazidis echoes Tanenbaum’s sentiments, emphasizing the honor and responsibility that come with overseeing AS Saint-Étienne. Gazidis pledges to work towards elevating the club to the highest echelons of French football, leveraging its rich history, core values, and dedicated community. With a focus on building upon the club’s strengths, including its deep-rooted identity and fervent supporters, Gazidis is determined to lead ASSE to success on and off the pitch in the competitive landscape of Ligue 1. The tandem of Tanenbaum and Gazidis signals a fresh chapter for AS Saint-Étienne, marked by a shared vision of achievement and growth.
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