Köln Ausnahme: Kölsch statt Bitburger während der EM 2024

Während der Fußball-EM 2024 wird hauptsächlich Bitburger in den Stadien und offiziellen Fanzonen verkauft, mit Ausnahme von Köln, wo Kölsch erhältlich ist. Diese Ausnahme erfolgt, obwohl in anderen Städten wie Dortmund, Gelsenkirchen, Frankfurt und München nur Bitburger oder verwandte Produkte serviert werden. Die Entscheidung für die begrenzte Bierauswahl sorgt bei einigen Fans für Unmut und Diskussionen in den sozialen Medien. Trotzdem wird die Regelung von anderen humorvoll akzeptiert. Weitere Einzelheiten können Sie im Artikel auf www.wa.de nachlesen.

In the past, similar regulations regarding beer selection have been implemented during major sporting events in Germany. For example, during previous football tournaments, only specific beer brands were available in stadiums and fan zones. This restriction often led to frustration among fans who were unable to enjoy their preferred local or favorite brews.

Looking ahead, the exclusive availability of Bitburger beer during the EM 2024, except in Cologne where Kölsch is also offered, could potentially have economic implications for local breweries and beer markets. By limiting the choices to one brand, smaller breweries may suffer from reduced visibility and sales opportunities. Additionally, the absence of diverse beer options may impact the overall fan experience, as many supporters appreciate the variety and richness of Germany’s beer culture.

As a result, there could be a call for more flexibility in beer selection during future sporting events to accommodate the diverse preferences of fans and showcase the country’s rich brewing tradition. Authorities may consider revising the regulations to allow for a broader range of beer choices, ensuring a more inclusive and enjoyable experience for spectators. This could also play a role in promoting local breweries and enhancing the cultural identity of different regions in Germany.