Opel’s „Yes, of Corsa!“ campaign has been the recipient of multiple prestigious awards, with the Art Directors Club for Germany recognizing its innovative approach across various categories. The campaign has injected fresh energy into both the Opel brand and car advertising as a whole, earning praise from the ADC jury for its unexpected and engaging concept.
The focus of the campaign on the Opel Corsa, Germany’s best-selling compact car for the past three years, has resonated well with consumers. Through the use of viral soundtracks and high-quality visuals, the campaign has captivated audiences globally, setting a new standard for Opel’s future marketing endeavors.
Opel’s Marketing Director, Rebecca Reinermann, expressed pride in the campaign’s success and its role in promoting electric mobility in an entertaining and accessible manner. Collaborating with the creative agency Jung von Matt Havel, Opel has succeeded in producing a campaign that stands out for its simplicity, boldness, and creativity.
The Corsa campaign’s modern, digital, and viral approach targets individuals seeking simple, exciting, and electric mobility solutions. With its catchy soundtrack and cinematic sequences, the campaign addresses common questions about electric vehicles‘ range, charging speed, and driving experience, all answered unequivocally with „Yes, of Corsa!“
Moreover, the Opel Corsa embodies a legacy of making advanced technologies and features accessible to all. From the Intelli Lux LED Matrix headlights to a range of modern driver assistance systems and next-generation infotainment, the Corsa continues to lead the way in providing comfort, convenience, and safety for drivers.
Having sold over 14.6 million vehicles since its launch in 1982, the Corsa remains a key player in Opel’s lineup, consistently dominating the market as Germany’s top-selling compact car. With its award-winning status and unwavering popularity, the Opel Corsa exemplifies Opel’s commitment to delivering quality, innovation, and style in the automotive industry.